Guidance

Nation’s Largest Book Promoter Reveals Why Radio is the Most Cost-effective Way to Promote a Book

Nation’s Largest Book Promoter Reveals Why Radio

      Is The Most Cost-Effective Way To Promote A Book

Planned Television Arts (PTA) www.plannedtvarts.com, the nation’s largest and most prolific book promotions firm, is celebrating the 20th year since it trademarked its Morning Drive Radio Tour. Publishers and authors have promoted thousands of books with the tour, which is conducted by phone in a single morning with a guarantee of 20+ interviews scheduled with radio stations from across the country.  The listenership of a typical tour reaches millions of targeted consumers, with interviews on major local talk shows, network affiliates, NPR, XM/Sirius Satellite, and select syndicated programs. 

“We have conducted more radio tours for books than any other publicity firm in the country,” says Brian Feinblum, PTA’s chief marketing officer. “We do well over 300 annually, so we probably have done five to six thousand over the years.” As a result, PTA has seen how radio impacts the success of a book and an author’s career.

PTA’s radio tour service is unique in that it makes a money-back guarantee. “If we obtain more interviews than promised, we don’t charge anything more, but if for any reason we fall short of a stated guarantee, we pro-rate a refund,” says Brian.

Radio is a very popular means to making an impact for authors and publishers. The strategic reasons behind so many books getting promoted on radio includes include:

1. Authors don’t have to travel
2. Authors don’t have to worry about their appearance
3. Radio publicity costs less than other forms of media
4. Total number of Americans listening to radio has increased while circulation for print and viewership for television has eroded over the past decade

As part of the radio tour campaign, PTA provides the following services:

• Schedule a guaranteed number of radio interviews
• Media train an author by phone and email
• Write the pitch letter and identify the strongest media angles

In addition to the Morning Drive Radio Tour, PTA also can provide a radio phoner campaign, where the author or publisher can conduct dozens of interviews by phone and schedule them over a number of days or weeks. PTA always customizes its radio outreach to select those stations that have listener demographics that closely match the anticipated readership profile

What helps to make your radio tour go smoothly?

1. Giving at least 4 weeks advance notice to schedule the tour – and allow for time to capture the best possible stations/shows.
2. Consider giving away several books over the air per interview.
3. Speak in 15-30 second sound bytes; don’t give away too much info about your book – but use the interview as a teaser to entice listeners take and action step to find out more; and tie your message to something – a holiday (Valentine’s Day); an honorary day (National Whatever Day), something in the news, something unique or outrageous, something fun, something that relates to famous people (give parenting advice to a celebrity) or something contrary to popular opinion.
4. Prepare five points that you want to stress in any interview, regardless of what the host asks or the length of an interview.

Authors and publishers typically benefit from doing a radio tour as follows:

• The advance schedule of interviews can be sent to major chain book buyers to generate pre-orders
• Successful interviews increase sales
• Magnifies branding of your name
• Allows you to control and define how the public perceives your vision or ideas in your own voice
• Positions you to collect higher fees for your services as an expert or speaker
• Garners more Web site traffic
• Creates a dialogue in the media and public – and stirs a buzz of debate on you or your topic
• You actually help people and improve lives with your message
• Publicity gives you lucrative credibility and currency in the marketplace

PTA, a full-service book publicity firm, also offers targeted services to promote authors to all areas of news media, including local and national print, television and radio. They have specialized services that include:

·         local road tours

·         online media campaigns: bloggers, Web sites, podcasters, e-blasts, article syndicators

·         television tours from one location

·         best-seller marketing

·         holding press conferences

·         media coaching and consulting

·         press kit development

·         messaging and branding

·         locating literary agents or book distributors

·         college media teleconferences

·         scheduling speaking engagements  

PTA represents all genres, including children’s books, fiction, business, health, self-help, current events, humor, spiritual and other timely, popular subject areas. PTA, which has delivered quality media exposure with impact and integrity for nearly five decades, is headquartered in New York City with satellite offices in Washington DC, Chicago, San Francisco, Albany and Boston.

“As a client, says Brian, you benefit from the respected brand name and extensive resources of Ruder Finn our parent company, but you also receive close, personal attention under a family-owned business atmosphere with PTA. Our team of experienced, talented and creative public relations professionals provide out-of-the-box thinking, and an energetic and aggressive approach, producing the results you deserve and should expect to receive. Over 500 people are employed worldwide at RF-PTA.”

Amongst PTA’s clients over the years, they have promoted hundreds of best-sellers, celebrities and industry leaders. They have worked with unknown, first-time, self-published authors as well as authors published by university presses, Random House, McGaw-Hill, Scholastic, Wiley, Harper-Collins, Simon and Schuster, Warner Books, St. Martin’s Press, Disney Publishing, Tor & Forge, Greenleaf Book Group, and many others. A sample of authors they have promoted include:

General Tommy Franks                                   Lou Dobbs                               Cindy Adams

President Jimmy Carter                                    Vice President Al Gore                        Chicken Soup for the Soul

Robert Kiyosaki                                   Mitch Albom                           John Grisham 

Tom Brokaw                                        Deepak Chopra                                    Dr. Andrew Weil

Intel Co-founder Andy Grove             Peter Lynch                             Michael Eisner                                    

Whoopi Goldberg                                Ben Stiller                                Senator John McCain              

Richard Branson                                  Jim Belushi                              Coach John Wooden

Drew Carey                                         Ken Blanchard                                     Stephen Covey                                  

John Gray                                            Joan Lunden                            Maya Angelou            

Manager Joe Torre                               Peggy Noonan                                     William Bennett

Gary Null                                             Dave Ramsey                          Charles Schwab                      

Caroline Kennedy                                James Canfield                                    Dr. Wayne Dyer                     

Bill O’Reilly                                        Bill Moyers                              Willie Nelson                          

Steve Martin                                        Phil McGraw                            Tony Robbins             

Richard Carlson                                   Meg Cabot                              Suzanne Somers                     

Jackie Collins                                      Anne Rice                                Dean Koontz                                                              

“PTA gladly will evaluate an author’s book or unpublished manuscript and advise on which publicity opportunities should be pursued, especially with regards to radio,” concludes Brian. To submit materials, contact Brian at feinblumb@plannedtvarts.com 

Contact: Brian Feinblum

Planned Television Arts

Chief Marketing Officer

1110 Second Avenue, Third Floor

New York, NY 10022

212-583-2718

About the Author

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2012 Wayne W. Dyer: Living the Wisdom of the Tao Engagement Calendar $15.99 Wayne W. Dyer,Desk Calendar, English-language edition,Pub by Amber Lotus Publishing

2012 Wayne W. Dyer: Living the Wisdom of the Tao Wall Calendar $13.99 Wayne W. Dyer,Wall Calendar, English-language edition,Pub by Amber Lotus Publishing

A New Way Of Thinking, A New Way Of Being $4.17 A New Way Of Thinking, A New Way Of Being – Dyer, Wayne W. Hay House – 2009-10-26 01:00:00.0

A Promise Is A Promise $15.99 Wayne W. Dyer,Paperback, English-language edition,Pub by ReadHowYouWant

A Promise Is a Promise: An Almost Unbelievable Story of a Mother’s Unconditional Love and What It Can Teach Us $10.95 Wayne W. Dyer,Paperback, English-language edition,Pub by Hay House, Inc.

Advancing Your Spirit: Finding Meaning in Your Life’s Journey $23.95 Wayne W. Dyer, Marianne Williamson,Compact Disc – Unabridged, English-language edition,Pub by Hay House, Inc.

Ambition to Meaning $32.59 This is the music soundtrack behind the film Ambition to Meaning, starring Dr. Wayne W. Dyer. In Ambition to Meaning, Dr. Wayne W. Dyer explores the spiritual journey from ambition to meaning. The powerful shift from the ego constructs we are taught early in life by parents and society–which promote an emphasis on achievement and accumulation–are shown in contrast to a life of meaning, focused on serving and giving back. Tracks: 1. Old People Don”t Whisper 2. Bossy Man 3. The Flora and the Fauna 4. Never Met 5. Song Inside

American Motivational Speakers, including: Magic Johnson, Tony Robbins, Dale Carnegie, Larry Csonka, Dave Dravecky, Robert Kiyosaki, George Foster (baseball), Richard Brodie (programmer), Warrior (wrestler), Pinball Clemons, Rudy Ruettiger, Wayne Dyer $36.75 Hephaestus Books,Paperback, English-language edition,Pub by Hephaestus Books

Applying The 10 Secrets For Success And Inner Peace $69.95 Recorded live at the Miraval Life in Balance(R) Resort and Spa in Arizona, this lecture features Dr. Wayne W. Dyer as he shares what it’’s like to go the extra mile and lead a deeper, fuller life. Drawing upon the lessons of great teachers such as St. Francis of Assisi, Viktor Frankl, Jesus Christ, Nelson Mandela, Mother Teresa, and Buddha, Dr. Dyer helps you discover that you can achieve true inner peace and success by integrating ten powerful secrets into your life that can transform your everyday existence into a path for spiritual enlightenment. Dr. Dyer goes on to demonstrate the same meditation technique– Japa –that he himself has used for years to make conscious contact with a higher power. He provides real-life tools that can help you improve the way you relate to others . . . and yourself. Using Dr. Wayne W. Dyer’’s ten secrets for success and inner peace, you”ll discover that you can bring anything you desire into your life!

Applying the 10 Secrets for Success and Inner Peace $69.95 Wayne W. Dyer,Compact Disc – Abridged, 8 CDs, English-language edition,Pub by Hay House, Inc.

Australian Football Hall of Fame, Including: Wayne Carey, Ron Barassi, Jack Dyer, Malcolm Blight, Gavin Wanganeen, Leigh Matthews, Kevin Sheedy (Australian Footballer), Tony Lockett, Ted Whitten, Graham Farmer, Edward Greeves, JR., Gordon Coventry $39.5 New – Hephaestus Books represents a new publishing paradigm, allowing disparate content sources to be curated into cohesive, relevant, and informative books. To date, this content has been curated from Wikipedia articles and images under Creative Commons licensing, although as Hephaestus Books continues to increase in scope and dimension, more licensed and public domain content is being added. We believe books such as this represent a new and exciting lexicon in the sharing of human knowledge. T

Australian Football Hall of Fame, Including: Wayne Carey, Ron Barassi, Jack Dyer, Malcolm Blight, Gavin Wanganeen, Leigh Matthews, Kevin Sheedy (Australian Footballer), Tony Lockett, Ted Whitten, Graham Farmer, Edward Greeves, JR., Gordon Coventry $23.93 Used – Hephaestus Books represents a new publishing paradigm, allowing disparate content sources to be curated into cohesive, relevant, and informative books. To date, this content has been curated from Wikipedia articles and images under Creative Commons licensing, although as Hephaestus Books continues to increase in scope and dimension, more licensed and public domain content is being added. We believe books such as this represent a new and exciting lexicon in the sharing of human knowledge.

Australian Football Hall of Fame, Including: Wayne Carey, Ron Barassi, Jack Dyer, Malcolm Blight, Gavin Wanganeen, Leigh Matthews, Kevin Sheedy (Australian Footballer), Tony Lockett, Ted Whitten, Graham Farmer, Edward Greeves, JR., Gordon Coventry $39.5 Used – Hephaestus Books represents a new publishing paradigm, allowing disparate content sources to be curated into cohesive, relevant, and informative books. To date, this content has been curated from Wikipedia articles and images under Creative Commons licensing, although as Hephaestus Books continues to increase in scope and dimension, more licensed and public domain content is being added. We believe books such as this represent a new and exciting lexicon in the sharing of human knowledge.

Australian Football Hall of Fame, Including: Wayne Carey, Ron Barassi, Jack Dyer, Malcolm Blight, Gavin Wanganeen, Leigh Matthews, Kevin Sheedy (Australian Footballer), Tony Lockett, Ted Whitten, Graham Farmer, Edward Greeves, JR., Gordon Coventry $23.93 New – Hephaestus Books represents a new publishing paradigm, allowing disparate content sources to be curated into cohesive, relevant, and informative books. To date, this content has been curated from Wikipedia articles and images under Creative Commons licensing, although as Hephaestus Books continues to increase in scope and dimension, more licensed and public domain content is being added. We believe books such as this represent a new and exciting lexicon in the sharing of human knowledge. T

Australian Rules Football Commentators, including: Wayne Carey, Eddie Mcguire, Jack Dyer, Malcolm Blight, Phil Cleary, Ted Whitten, Kevin Bartlett (australian Rules Footballer), Sam Kekovich, Caroline Wilson, Ian Johnson (cricketer), Rex Hunt, Tony Shaw $26.75 Hephaestus Books,Paperback, English-language edition,Pub by Hephaestus Books

Australian Rules Football Museums And Halls Of Fame, including: Wayne Carey, Ron Barassi, Jack Dyer, Malcolm Blight, Gavin Wanganeen, Leigh Matthews, Kevin Sheedy (australian Footballer), Tony Lockett, Ted Whitten, Graham Farmer, Edward Greeves, Jr. $47.75 Hephaestus Books,Paperback, English-language edition,Pub by Hephaestus Books

Australian Rules Football Museums and Halls of Fame, Including: Wayne Carey, Ron Barassi, Jack Dyer, Malcolm Blight, Gavin Wanganeen, Leigh Matthews, Kevin Sheedy (Australian Footballer), Tony Lockett, Ted Whitten, Graham Farmer, Edward Greeves, JR. $29.69 Used – Hephaestus Books represents a new publishing paradigm, allowing disparate content sources to be curated into cohesive, relevant, and informative books. To date, this content has been curated from Wikipedia articles and images under Creative Commons licensing, although as Hephaestus Books continues to increase in scope and dimension, more licensed and public domain content is being added. We believe books such as this represent a new and exciting lexicon in the sharing of human knowledge.

Awakening from Grief: Finding the Way Back to Joy $14.95 John E. Welshons, Foreword by Wayne W. Dyer, Foreword by Wayne Dyer,Paperback – Subsequent, Edition: 2, English-language edition,Pub by New World Library

Being In Balance $18.99 Wayne W. Dyer,Paperback, English-language edition,Pub by ReadHowYouWant, LLC

Being in Balance $18.95 In this inspirational work, best-selling author and lecturer Wayne W. Dyer shows you how to restore balance in your life by offering nine principles for realigning your thoughts so that they correspond to your highest desires. Imagine a balance scale with one end weighted down to the ground, and the other end–featuring the objects of your desires–sticking up precariously in the air. This scale is a measurement of your thoughts. To restore the same balance that characterizes everything in our universe, you have to take up the weighty thoughts so that they match up to your desires. The seasons reflect the overall harmony of life. For example, winter passes and the blossoms emerge. This is balanced by a need to have the trees rest, so autumn arrives on time and helps the trees ready themselves for another period of repose. This book is dedicated to the idea that we’re a vital component of this creative process and have within ourselves the wherewithal to create all that we want if we recognize and revise out-of-balance thoughts.

Being in Balance: 9 Principles for Creating Habits to Match Your Desires $18.95 Wayne W. Dyer,Compact Disc – UNABRIDGED, 2 CDs, English-language edition,Pub by Hay House, Inc.

Being in Balance: 9 Principles for Creating Habits to Match Your Desires $14.95 Wayne W. Dyer,Hardcover – 1ST, English-language edition,Pub by Hay House, Inc.

Beyond Blue Snow $16.95 A beautiful collection of spritual essays from Father Paul Keenan. .. .brings the practice of spirituality to a very practical level… Deepak Chopra, author of The Seven Spiritual Laws of Success One of America’’s foremost spiritual teachers, Wayne Dyer, author of Being in Balance

Cambie sus pensamientos y cambie su vida: Viva la sabiduría del Tao $16.95 Wayne W. Dyer,Paperback – Spanish Language Edition,Pub by Hay House, Inc.

Caminos de Sabiduria $14.21 Esta obra del autor de Tus zonas erroneas puede decirse que es el compendio del pensamiento de Wayne Dyer. Una serie de breves consejos, proverbios y aforismos se convierte en jalones de un camino que nos aproxima a nuestro yo interior. Todos ellos para ser reflexionados e incorporados a nuestra experiencia vital.

Caminos de sabiduria $6.95 Wayne W. Dyer,Mass Market Paperback – Spanish Language Edition,Pub by Random House Mondadori

Caroline Myss&wayne Dyer Seminar $11.77 Caroline Myss&wayne Dyer Seminar – C. Myss Titles Distributed By Gary Allen Pty Ltd – 2003-10-27 01:00:00.0

Change Your Thoughts – Change Your Life: A Calendar to Use Year after Year $15.95 Wayne W. Dyer,Calendar, English-language edition,Pub by Hay House, Inc.

Change Your Thoughts – Change Your Life: Living the Wisdom of the Tao $26.95 Wayne W. Dyer,Hardcover, English-language edition,Pub by Hay House, Inc. on 07-31-2007

Change Your Thoughts – Change Your Life: Living the Wisdom of the Tao $39.95 Wayne W. Dyer,Compact Disc – Unabridged, 8 CDs, English-language edition,Pub by Hay House, Inc.

Change Your Thoughts – Change Your Life: Living the Wisdom of the Tao $16.95 Wayne W. Dyer,Paperback – Reprint, English-language edition,Pub by Hay House, Inc.

Change Your Thoughts Meditation $11.9 Five hundred years before the birth of Jesus, a God-realized being named Lao-tzu in ancient China created the ultimate commentary on the nature of our existence. This classic text, called the Tao Te Ching or the Great Way, offered advice and guidance that was balanced, moral, spiritual, and always concerned with working for the good.On this CD, for the very first time, Dr. Wayne W. Dyer takes you on a compelling journey through all 81 verses of the Tao, as he offers affirmations and a unique meditation technique that you can directly apply to your life. By actually repeating the word Tao as a mantra, you will subliminally attain a level of wisdom and peace that you may have never experienced before. Do the Tao now . . . and usher in an entirely new way of thinking!